Web App Analytics Media / Editoria

Dashboard Analytics MediaGroup

Enterprise analytics dashboard with real-time data visualization, role-based customizable KPIs, scheduled automated reports, and multi-dimensional analysis with interactive drill-down.

Client

MediaGroup Italia

Industry

Media / Publishing

Type

Analytics Dashboard

Year

2024

The Problem

MediaGroup collected data from 6 different platforms (Analytics, social, CRM, advertising, newsletter, CMS) but had no unified way to analyze them. Monthly reports required 2 days of manual work.

6 separate data sources

Google Analytics, Meta, CRM, Mailchimp, CMS, Google Ads didn't communicate

Slow manual reports

2 days of work to compile the monthly report

No unified view

Impossible to see aggregated performance in a single place

No granular access

Everyone saw everything, no role-based customization

The Solution

01 — INTEGRATION

Multi-platform connectors

API connectors for all 6 platforms with automatic data synchronization. Centralized data warehouse updated every 15 minutes.

  • 6 native API connectors
  • Automatic sync every 15 minutes
  • PostgreSQL data warehouse
02 — VISUALIZATION

Interactive dashboards with D3.js

Interactive charts with D3.js: line charts, bar charts, heatmaps, funnels, and pivot tables. Drill-down on every metric for in-depth analysis.

  • 10+ chart types
  • Multi-level drill-down
  • Global filters by date and segment
03 — AUTOMATION

Role-based automated reports

Scheduled email reports customized by role: the CEO sees business KPIs, marketing sees campaign data, sales sees leads.

  • Role-based dashboards (CEO, Marketing, Sales)
  • Automatic weekly/monthly PDF reports
  • KPI anomaly alerts

The Results

2 clicks

To generate a report

previously took 2 days

€2.4M

Revenue monitored

tracked in real-time

94.5%

Retention rate

visible in dashboard

+18%

Quarterly growth

data-driven decisions

Technologies used

React D3.js REST API Node.js PostgreSQL Redis
"We finally have a unified view of all our data. Salvatore's dashboard allows us to make informed decisions in real-time. The automated reports save us 2 days per month."
CM

Claudia Mediaghi

COO, MediaGroup Italia

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