CRM Web App Settore Immobiliare

CRM Immobiliare GreenHouse

Custom CRM for a real estate agency with property management, sales pipeline, automatic lead scoring, and complete client follow-up automation.

Client

GreenHouse Real Estate

Industry

Real Estate

Type

CRM / Web App

Year

2024

The Problem

GreenHouse Real Estate managed everything with Excel spreadsheets, scattered emails, and sticky notes. Leads were being lost, follow-ups forgotten, and there was no visibility into the sales pipeline.

Chaotic Excel management

Data scattered across 15+ Excel sheets, frequent errors and duplicates

Forgotten follow-ups

40% of leads didn't receive a response within 48 hours

Zero pipeline visibility

No way to understand the status of ongoing deals

Team not synchronized

5 agents without shared tools to collaborate

The Solution

01 — PIPELINE

Drag-and-drop pipeline

Intuitive Kanban board to visualize all ongoing deals. Drag-and-drop to move deals between stages.

  • 5 customizable stages
  • Advanced filters by agent, area, value
  • Real-time notifications
02 — LEAD SCORING

Automatic lead scoring

Scoring system based on lead behavior: website visits, email opens, interactions. The hottest leads are automatically prioritized.

  • Score calculated in real-time
  • Alert when a lead becomes "hot"
  • Integration with website forms
03 — AUTOMATION

Automated follow-ups

Automatic email sequences for nurturing, appointment reminders, and post-visit follow-ups. Zero forgotten leads.

  • Customizable email templates
  • Multi-step sequences with delays
  • Open and click tracking

The Results

-60%

Lead management time

compared to spreadsheets

+35%

Lead conversion

in the first 3 months

847

Leads managed

in the first year

€142K

Revenue tracked

through the CRM

Technologies used

React Node.js MongoDB Express Tailwind CSS Socket.io
"Salvatore immediately understood our needs and developed a management system that saves us hours of work every week. Professional and always available."
MR

Marco Rossi

CEO, GreenHouse Real Estate

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