Complete e-commerce for selling traditional Apulian products with multi-location inventory management, refrigerated shipping, review system, and loyalty program.
Client
Bottega del Gusto
Industry
Food & Beverage
Type
E-commerce
Year
2023
Bottega del Gusto only sold in-store and at local markets. They wanted to expand online but had no e-commerce experience and were worried about the logistical complexity of perishable products.
Local sales only
Customers limited to the physical store area
Complex logistics
Perishable products requiring refrigerated shipping
Untracked inventory
Inventory managed by hand, availability errors
No online payments
Cash or bank transfer only, no digital infrastructure
WordPress e-commerce with WooCommerce, optimized for the food sector. Product pages with gallery, weight variants, and verified reviews.
Custom plugin for multi-location inventory management with refrigerated shipping tracking and automatic cost calculation based on weight and destination.
Stripe integration for card payments, Apple Pay, and Google Pay. Optimized checkout to maximize conversions.
Orders per month
after 4 months from launch
Revenue
compared to store-only
Average rating
320+ product reviews
Return rate
thanks to dedicated packaging
"We were afraid of selling perishable products online. Salvatore solved every logistical problem and now we ship across Italy with zero returns. Revenue has tripled."
Maria Bottega
Owner, Bottega del Gusto
Contact me to discuss your idea. The first consultation is free.