Website Area Riservata Settore Legale

Studio Legale Marchetti

Professional website with an appointment booking system, private client area, and local SEO optimization for a law firm with 15 years of experience.

Client

Studio Marchetti

Industry

Legal

Type

Website + Web App

Year

2024

The Problem

Studio Legale Marchetti had an outdated, non-responsive website with no interactive features. Potential clients couldn't find information about the services offered and there was no way to book appointments online.

Not mobile-friendly

80% of traffic from mobile, but the site was not responsive

Zero SEO visibility

Absent from the first page of Google for local searches

Phone-only appointments

Overwhelmed reception, clients lost due to missed calls

Document exchange via email

No private area, sensitive documents sent as email attachments

The Solution

01 — REDESIGN

Modern mobile-first design

I designed an elegant and refined interface, perfect for the legal sector. The mobile-first approach ensures a flawless experience on any device.

  • Professional color palette (navy, gold, white)
  • Premium typography with serif fonts for headings
  • Lighthouse score 98/100 on mobile
02 — BOOKING

Integrated booking system

An appointment booking system with interactive calendar, lawyer and consultation type selection. Automatic email notifications and SMS reminders.

  • Calendar with real-time availability
  • Lawyer and consultation type selection
  • Automatic reminders via email and SMS
03 — PRIVATE AREA

Client document portal

Secure private area where clients can view their documents, download filings, and communicate with the firm securely.

  • Encrypted document upload/download
  • Internal lawyer-client messaging
  • Case history and status tracking
04 — LOCAL SEO

Local SEO optimization

Complete SEO strategy to position the firm in local searches. Optimized Google My Business, structured schema markup, and geo-localized content.

  • #1 position for "civil lawyer + city"
  • Google My Business with 127 5-star reviews
  • LocalBusiness + Attorney schema markup

The Results

+40%

Consultation requests

in the first 3 months

+65%

Organic traffic

from Google search

-80%

Calls for appointments

thanks to online booking

4.9★

Google rating

127 verified reviews

Technologies used

Next.js Tailwind Node.js MySQL REST API Twilio SMS
"Salvatore completely transformed our digital presence. The booking system freed up hours of work and new clients come directly through the website. An investment that paid for itself in just a few weeks."
GM

Avv. Giuseppe Marchetti

Founder, Studio Legale Marchetti

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