Complete social media strategy for an artisan bakery: editorial plan, content creation, professional photo shoots, community management, and geo-targeted advertising campaigns on Instagram and Facebook.
Client
Panificio Rossi
Industry
Food & Beverage
Type
Social Media Management
Year
2024
Panificio Rossi had an Instagram page with 300 followers, irregular posts, and zero engagement. They weren't leveraging the potential of social media to attract local customers.
Abandoned profile
Only 300 followers, last post 6 months ago
Amateur content
Blurry photos taken on the go, no visual consistency
Zero engagement
No interaction with the local community
No strategy
Posts without purpose, no promotions, no defined target audience
I created a monthly editorial plan with 4 content pillars: product, behind the scenes, recipes, and community. Every post with a clear objective.
Monthly professional photo sessions, Reels videos, and interactive Stories. Every piece of content is optimized for the Instagram algorithm.
Meta Ads campaigns targeted to the bakery's area: seasonal product promotion, weekend deals, and special events.
Follower growth
from 300 to 12,400 in 6 months
Engagement rate
industry average: 1.5%
In-store customers
attributed to social media
Followers reached
active and local community
"I didn't think Instagram could bring so many customers into the store. Salvatore transformed our page from dead to the neighborhood star. Customers walk in and tell us "we found you on Instagram!"."
Antonio Rossi
Owner, Panificio Rossi
Contact me to discuss your idea. The first consultation is free.